Competitor keywords are the keywords the companies you compete with are targeting to achieve search engine rankings. Keyword research uncovers the keywords that drive traffic to your competitors‘ website. This gives you insight into their audience’s interests and helps you choose keywords.

Discovering the keywords your competitors target:

• Gives you a glimpse into what is working for them
• Reveals new keywords you might not have thought of
• Uncovers opportunities for you to create new content and boost your search engine rankings

Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition. But as we explore in our new ebook, Improve Customer Acquisition with an Engagement Strategy, there’s no point spending on new customers when – for a fraction of the budget – you could be focusing on customers you’ve already earned.

The ROI of Engaging Customers

The truth is that marketing to current customers gets you a higher return on investment. Consider the following stats:

• According to Bain & Company, it costs between six and seven times more to acquire a new customer than to retain ones you’ve already got.
• Repeat customers tend to spend more – as much as 67% more – according to the same study.
• Loyal customers are worth up to 10 times as much as their first purchase, according to the White House of Consumer Affairs.

All of this makes one thing clear: without a rock solid engagement strategy, your acquisition efforts largely go to waste.